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NOTES:
I oversaw the creative process for our
team's development of a unique look for the new Citibank
Direct brand. In our search for an iconic look and feel,
we eventually arrived at our bubbly arrow look, which
gave directionality to the creative and could be easily
deployed through action script across multiple online
executions. This exploratory process uncovered some
interesting design directions that we used throughout
our campaign.
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